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  • jacintasarpkaya

Telling Tales

Updated: Mar 16, 2022

Like many product marketing professionals, I fell into the role by accident. I was writing freelance when I received a call from a friend in a city far, far away, asking me, "You write things, right?"

"Yes", I replied. "I write things."

"Would you like to write documentation for a tech startup?"

The answer, of course, was yes, to a budding professional looking to use her degree for something, and so I began working remote – not for the first time, and certainly not the last – collaborating with the product team, and translating jargon into step by step customer guidance. A year or so in, after establishing myself as a product expert, a new opportunity came knocking.

"You know about the product, and you write things? ... Would you like to work for us, instead?"

And thus I became the company's first product marketing person, translating our product's nuances and complexities into a story of efficiency and simplicity, and helping our sales team tell those stories.

Female product marketing manager. Smiling, short brown hair, white top pink with flowers. Stands in front of a white brick wall.

Time has passed, as it does, and I've continued to expand my knowledge of product marketing in growing SaaS companies. Startups have unique challenges – both in their story telling and in their execution – and I've been lucky enough to flex many muscles across different marketing organizations and freelance projects, developing cross-functional skills that allow me to be a specialist and generalist depending on the needs of the day, and the bandwidth available on other teams. It is my pleasure to tell stories that bring products to life, and to bring people together with those stories to help build brands and drive revenue.

I can't wait to see what stories your business has to tell.

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